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Voice AI Agent Platform for Customer Calls

Company Overview

A US-based company behind Atty AI, a production voice AI platform that automates customer calls, lead qualification, appointment booking, and other customer communication workflows.

Project Overview

Client: US-based company
Current status: Live production product
Engagement: End-to-end product development

Atty AI is a voice AI platform designed to automate the first line of customer communication. AI agents answer inbound calls 24/7, qualify leads, respond to customer questions, book appointments, and transfer conversations to human operators when needed.
ND Labs worked across the product stack, including frontend and backend development, AI logic, CRM and calendar integrations, built-in business tools, automated call validation, onboarding, assistant configuration, and white-label infrastructure.

The platform also supports outbound AI calls and allows partners to launch the product under their own brand with billing powered by Stripe Connect.

Business Challenge

Business Challenge
1) Scaling AI agent behavior across different businesses without maintaining completely separate prompt configurations for every customer.

2) Connecting the platform with CRM systems, calendars, and other business tools without building and maintaining every integration individually.
3) Creating a scalable way to monitor the quality of AI conversations without manually reviewing every call.

4) Supporting both direct customers and white-label partners while keeping onboarding, assistant configuration, integrations, and billing manageable within one product infrastructure.

Engineering Challenges

Scaling AI Agent Configuration
Different businesses require different conversation logic, qualification questions, company information, and escalation rules. The platform needed a scalable way to manage customer-specific AI behavior without duplicating configurations for every deployment.
Integration Complexity
Customers use different CRM systems, calendars, and business applications. Maintaining separate custom integrations for every tool would increase development time and create significant long-term maintenance overhead.
AI Quality at Production Scale
Voice AI behavior needs continuous monitoring, but manually listening to every customer call does not scale. The product required a way to identify problematic conversations and improve agent behavior more efficiently.

Our Solution

Modular AI Prompt Architecture
We developed a modular prompt architecture that separates reusable agent logic from customer-specific configuration. Shared modules can be updated centrally and applied across customer deployments without manually modifying every assistant.
Unified Integration Layer
We redesigned the integration architecture around Pipedream, giving the product access to hundreds of ready-made integrations through a common infrastructure instead of maintaining every CRM and calendar connection separately.
Automated AI Call Validation
We implemented an automated validation system powered by Anthropic Claude. It analyzes conversations and highlights potential problems in AI agent behavior, reducing the need to manually review every call recording.
Built-In CRM and Scheduling
We developed internal contact management and calendar functionality for customers that do not use their own CRM or scheduling tools. Businesses can manage contacts, statuses, collected information, and appointments directly inside the platform.
Self-Service Assistant Management
We redesigned onboarding and assistant settings so customers can configure more of the agent’s behavior themselves, reducing developer involvement in routine setup and configuration changes.
White-Label AI Infrastructure
We implemented the infrastructure that allows partners to offer the voice AI platform under their own brand. Stripe Connect supports the partner billing model while the underlying product and AI infrastructure remain shared.

Product Capabilities

Inbound AI calls — Natural voice conversations with customers 24/7.

Lead qualification — Business-specific questions and qualification workflows.

Customer Q&A — Answers based on the company’s services and business information.

Appointment booking — Checks calendar availability and books meetings during the call.
Human handoff — Transfers complex conversations to a live employee when required.

Call summaries and recordings — Stores conversation summaries, recordings, and collected customer information.

Outbound AI calls — Supports predefined outbound communication scenarios.

AI Architecture

AI Architecture
Voice infrastructure: Vapi and ElevenLabs support the voice interaction layer and natural spoken conversations.

Agent intelligence: OpenAI GPT models power the primary AI agents and conversation logic.

AI quality control: Anthropic Claude is used for automated call validation and additional AI-driven automation.
Integration layer: Pipedream connects the platform with CRM systems, calendars, and other external business applications.

The architecture separates voice interaction, AI reasoning, quality control, and external integrations into distinct layers that can evolve independently as the product grows.

Technology Stack

Frontend: Next.js

Backend: Nest.js, Node.js, PostgreSQL, Prisma, RabbitMQ

Voice AI: Vapi, ElevenLabs
LLM: OpenAI GPT, Anthropic Claude

Integrations: Pipedream, CRM systems, calendar integrations

Payments and white label: Stripe, Stripe Connect

The Result

Atty AI is now a live production product on the US market. The platform combines voice AI with the business infrastructure required to use AI agents in real customer workflows — integrations, scheduling, contact management, configurable assistant logic, conversation monitoring, and human handoff.
The resulting architecture supports both direct customers and white-label partners. Modular AI logic, a unified integration layer, automated call validation, built-in business tools, and self-service configuration make the platform easier to operate and extend as new customer requirements emerge.

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