Radio Advertising on Blockchain

The primary objective of the project was to develop a blockchain-based platform that would revolutionize radio advertising. MediaFM aimed to achieve this by facilitating real-time tracking and analysis of advertisement effectiveness on FM radio stations.

With a focus on bridging the gap between radio advertising and its digital counterpart, the project sought to provide advertisers with the tools necessary to monitor their ad campaigns with the same precision and transparency as internet advertising platforms.

The client wanted to kick off rapidly, so we chose to adopt the ready-made blockchain consensus from Tendermint and its extension Cosmos SDK. We added brand new regulations and transaction types to the actual product. There were specific business necessities, so we had to substantially rework the enclosed logic of some existing Cosmos SDK modules. We used Golang to develop the product as it is the native language of Tendermint.

Then we designed an internal token so as to raise motivation and the engagement of the listeners. Now the audience can listen to ads on the radio or take part in diverse surveys and earn tokens for these activities. These tokens can be later exchanged for discounts from advertisers or their partners.