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Radio Advertising on Blockchain

Company overview

Our client is a blockchain startup pioneering a revolution in the radio advertising industry. They partnered with our team to enhance transparency, efficiency, and accountability in radio advertising campaigns. Through decentralized networks and smart contract capabilities, we have ensured secure transactions and precise audience targeting for advertisers and broadcasters.

Project overview

The primary objective of the project was to develop a blockchain-based platform that would revolutionize radio advertising. MediaFM aimed to achieve this by facilitating real-time tracking and analysis of advertisement effectiveness on FM radio stations.
With a focus on bridging the gap between radio advertising and its digital counterpart, the project sought to provide advertisers with the tools necessary to monitor their ad campaigns with the same precision and transparency as internet advertising platforms.

Business objectives and current industry issues

Get robust and free from weaknesses storage built by system participants;
Ensure record immutability and traceability;
Keep data about user balance status and store swift transactions;
Ensure transparent admission to transaction records and the ability to monitor the system for its members.


The client wanted to kick off rapidly, so we chose to adopt the ready-made blockchain consensus from Tendermint and its extension Cosmos SDK. We added brand new regulations and transaction types to the actual product. There were specific business necessities, so we had to substantially rework the enclosed logic of some existing Cosmos SDK modules. We used Golang to develop the product as it is the native language of Tendermint.
Then we designed an internal token so as to raise motivation and the engagement of the listeners. Now the audience can listen to ads on the radio or take part in diverse surveys and earn tokens for these activities. These tokens can be later exchanged for discounts from advertisers or their partners.

The development process consisted of these stages

Our developers presented a technical solution and prepared the proof of concept.
Our analytics created the specification of software requirements.
When the client accepted the solution, our developers successfully implemented it and delivered it to the customer’s servers.

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